Natural Lake Biosciences Brand Guidelines

In early 2024, I collaborated on the rebranding efforts for Natural Lake Biosciences, transitioning from our old identity as Naturalake Biosciences. The rebrand aimed to better represent our position as a global leader in biological aquatic management solutions.

• Modernization of Visual Identity: Updating our brand’s visual elements, including fonts, logos, and other design aesthetics, was imperative to stay current and appealing. 

• Positioning: The rebrand was strategically designed to reinforce our position as the leading educational resource for aquatic management professionals.

• Streamlined Messaging: Creating a unified voice and message that resonated across all communication channels, including our website, social media, marketing materials, and internal communications.

A key component of this rebrand was the development and implementation of updated branding guidelines, aligning with our refreshed logo and new company name. This initiative was crucial in solidifying our market presence and enhancing our connection with our target audience.